Course 04 • Comprehensive Syllabus
Your brand needs guardians. We train them.
This course helps your team protect, manage and consistently apply the brand. It develops brand stewards within your team and teaches them to assess external creative work for alignment.
Watch Course Briefing (2:45)
Facilitator BriefingInnocent Agboma
A quick walkthrough explaining key syllabus frameworks, practical exercises, and expected return on investment.
What we cover
- 1Brand governance and consistency
- 2Managing touchpoints and assets
- 3Working with agencies and vendors
- 4Brand evaluation and audits
How it runs
Step 01
Audit
We review how your brand is currently applied across touchpoints.
Step 02
Train
We train your team on a new, board-approved brand system.
Step 03
Elect
Your team elects its brand compliance officers.
Step 04
Pledge
A closing workshop where the team commits to upholding the brand.
Tangible Outcomes
Your team leaves with:
Revised brand guidelines, elected compliance officers and governance tools for consistent brand management.
Ready to bring this course to your team?
Tell us about your team and schedule. We’ll tailor the sessions and workshop format.